Founder story – the honest version

Why WorkRunner exists and where it's going.

I built WorkRunner because I was tired of ending days busy… but not proud.

My to-do list was always overflowing. Meetings everywhere. “Urgent” things multiplying like rabbits. And yet the work that actually moved my life forward – the projects I cared about, the deep work, the stuff with compounding value – kept getting squeezed into “maybe tomorrow”.

The punchline? I’m pretty good at getting things done. I can organise, deliver, manage and plan. But even with all that, I still felt like I was running hard and going nowhere.

So I did what any reasonable adult would do:

I turned my day into a race.

The idea that wouldn’t leave me alone

Most productivity tools track tasks.

WorkRunner tracks momentum and nudges you towards better tasks.

Not “how many things you checked off”, but whether today moved you forward compared to:

  • Yesterday
  • Your personal best
  • The streak you’re building
  • Whether you did work that actually moves you towards your goals

Because that’s what changes your life: not one heroic day, but tomorrow being slightly better, and slightly better again.

How WorkRunner works (in plain English)

I built WorkRunner around a simple loop:

  1. Plan your day (quickly)
    Add tasks, estimate time, mark what’s important/urgent, and set rough deadlines.
  2. Prioritise what matters (without overthinking)
    WorkRunner helps you order tasks so the day doesn’t get hijacked by loud “urgent noise”.
  3. Run the task (one at a time)
    A countdown timer keeps you honest. You finish the task, you move forward.
  4. See your momentum
    Your work becomes distance. Your day becomes a route. You’re not guessing if you’re winning – you can see it.
  5. Reflect briefly (so tomorrow gets easier)
    A short daily reflection helps you spot what worked, what didn’t, and how to adjust.

The belief underneath the product

I don’t think most people need more hacks.

I think they need a system that:

  • makes the right thing feel instantly rewarding,
  • makes distractions feel expensive, and
  • makes consistency feel like it’s doing something.

I designed WorkRunner to reward focus on meaningful work, not just frantic activity.

Why I’m building this

I’m building WorkRunner because I want a tool that:

  • helps me protect time for the work that matters,
  • keeps me consistent, and
  • makes progress feel real, not theoretical.

And yes, I’m building it as a paid product. Because if it matters, it should be sustainable. And because free tools often end up “monetised” in ways you don’t love once you read the small print.

What I care about as the founder

A few non-negotiables:

  • Simplicity over bloat
    If a feature doesn’t strengthen momentum, it doesn’t ship.
  • Security like an adult
    If I’m taking payments and storing your data, I treat that seriously. No “it’s probably fine” energy.
  • A product with a point of view
    WorkRunner isn’t a generic to-do list. It’s a momentum engine.

Where it’s going

WorkRunner starts with the core loop: plan → run → reflect → improve.

Over time, WorkRunner will get better at coaching you to:

  • prioritise high-value work,
  • say no to low-value requests, and
  • stay aligned with your goals (even when life gets loud).

If this sounds like you…

If you’ve ever finished a day thinking, “I did loads… but did I actually achieve anything?” then WorkRunner is for you.

If you want your days to add up to something, not just fill up… you’re in the right place.